Only highlight the most important messages on your postcard, or else you risk creating too much noise and actually harm your ability to get them to read those areas. This is a great example, but it’s important to make sure you use bright colors like this sparingly. At the bottom of the postcard, the brand is highlighted against a very different shade of blue. Notice how they use the darker transparent block to highlight the offer to save $315. Going vertical can represent a simple change that can have a big effect on response rates. An overwhelming majority of the marketing postcards that people receive use the standard horizontal design. However, one simple step that you can take to differentiate yourself from the competition and be more likely to grab your prospect’s attention is through using a vertical postcard design. Using bright colors, attention-grabbing images, or laser-targeted messages will be among the top recommendations for creating that separation. While the less cluttered physical mailbox gives you a great chance of standing out, the best postcards use design elements to really pop. Standing out is half of the battle when it comes to direct mail. ![]() #2 Vertical Or Portrait Orientation for Postcard Marketing When the above URL is visited, that engagement can be logged and even integrated with popular CRMs so that you can connect your direct mail campaigns to your digital campaigns. Personalized URLs also have the benefit of allowing you to track engagement from your recipients. These are URLs that include the recipient’s name to further drive home the idea that the offer is specifically for them and not a mass-produced mailer. Using both variable data and variable logic personalization from Postalytics can provide you with a simple way to inject multiple data points into a postcard, including fields like job titles, locations, and other information that may be relevant to your offer.Īnother common form of postcard marketing personalization in direct mail campaigns comes from pURLs, or personalized URLs. Including the recipient’s name is a good first step when it comes to personalization. feel that direct mail is more personal than advertisements through digital channels.ħ8% of executives and marketers state that integrated, branded, personalized direct mail is a highly effective marketing channel. Your prospects expect it, and it plays a key role in whether or not they throw your mailer in the “keeper” pile to give it a second look.Ħ7% of those based in the U.S. We can’t understate the importance of personalization in any modern direct mail marketing campaign. The top postcard idea for marketing involves the use of good strong data. #1 Get Better Postcard Marketing Response With Personalization ![]() Use Postalytics To Put Your Postcard Ideas For Marketing Your Business To Work - In Minutes.#8 Use QR Codes To Drive Your Audience Online.#7 Use Bold Images That Capture Attention.#6 Show Faces to Create a Personal Connection.#4 Use Contrasting Colors to Make Calls To Action Pop.#3 Use A Coupon Or Discount Code in Postcard Marketing. ![]()
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